Cities around the world are increasingly competing for talent, investment and tourism attraction. The Brussels Capital Region launched its own unprecedented city marketing and branding initiative in 2021.
18 months of research, benchmarking as well as stakeholder and citizen engagement led to a strategic brand platform: In Brussels, We Dare You to Be Yourself.
This Brand Toolkit showcases our new international brand. It is designed to help Brusselers and stakeholders involved in city promotion to tell our Brussels story with a unified voice.