Here are a few examples of brand activations, from trade missions to International events. The Brussels brand flourishes everywhere!

1/ in Venice Biennale, in partnership with the State Secretary for Foreign Trade, used the Venice Architecture Biennale as an opportunity to explore the Italian construction market and promote the Brussels region to Italian companies and foreign investors. The two organizations utilized the updated Brussels brand to support its networking event with Brussels branded aprons, coasters and napkins, along with activations such as a live muralist, music and a casual bar—all of which aligned with the new Brussels brand.

2/ Brussels Urban Summit - June 2023

As part of the Brussels Urban Summit (BUS) an initiative for inclusive growth, the lounge area for the event was conceptualized around the brand Brussels and its experience principles. The branded Brussels Capital-Region booth, recreation spaces, and working zones offered a place for people to meet, present, gather, and discuss both the themes of the event and the true essence of the region.

3/ Brussels Days x Barcelona & Madrid

Organized jointly by, and, Brussels Days promotes the region and highlights its know-how abroad. In 2023, the Brussels brand made its debut in Madrid and Barcelona, effectively positioning the Region on the international scene through this prime networking opportunity.

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